Programme Aims, Objectives and Outcomes programme.

Aim

The aim of this MSc programme is to improve prospective students’ (participants’) managerial effectiveness in the increasingly digitized, and globalized field of marketing. It will deepen students understanding of the relationship between marketing and the wider organisation, as well as the organisation and its customers, enabling them to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage. Additionally, the Programme offers a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in Ghana and globally.

Objectives

The objectives of this programme are to: 

1. To teach advanced theoretical and practical concepts related to the field of business administration, innovation, and Strategic Marketing.

2. To develop prospective students’ knowledge of specialist units that explore contemporary issues for today’s marketers, complemented by broader management units, to advance their leadership skills.

3. Offer aspiring and developing managers the opportunity to gain valuable knowledge, skills and understanding of marketing management that can help them make a positive difference for future employers.

4. Train prospective students to acquire advanced critical and analytical skills related to business, marketing, and innovation.

5. To teach students the professional and ethical principles related to business development, consulting, and management of innovation processes.

6. To develop capacities of students in handling advanced research in their business and marketing.

7. To provide avenues for knowledge transfer in the tertiary education environment as well as prepare students for terminal degree (PhD).

Intended/Expected Outcomes

At the end of the programme, graduates will be able to:

1. Comprehend advanced theoretical and practical concepts related to the field of business administration and innovation.

2. Acquire advanced critical and analytical skills related to business and innovation.

3. Understand professional and ethical principles related to business development, consulting, and management of innovation processes.

4. Have the capacity to handle advanced research in their specialized area.

5. To be able to transfer knowledge in their various fields of work and be capable of understanding terminal degrees. 
 

Admission Requirements

1. Bachelor degree holders in Marketing or related discipline with a minimum of (Second Class Lower Division) from a recognized University.
2. Third Class applicants with bachelor degrees in Marketing or related discipline with 3 or more years work experience in relevant role may be considered for admission after passing a selected interview.
3. Other degree holders with Professional Diploma CIM-UK or related field of study.
4. Holders of MBA or Equivalent (Applicants may be exempted from some courses)
5. HND Marketing holders or related discipline with Professional Diploma CIM-UK.

Employment and Employability

The MSc in Business Administration and Innovation is designed to be useful to every sector of the economy. Apart from training our graduates to be entrepreneurial by setting up consultancies and teaming up with other partners to establish firms, they could be employed in a wide-ranging medium to large organisations in both the private and public sectors. Organisations in the private sector such as Accounting and Audit firms, Banking and Financial Services organisations, the Judicial and para-legal organisations, Pharmaceutical Firms, Construction, Insurance, Merchandising, Mining, Oil and Gas, Timber, Manufacturing, Health, Agriculture, Education, Hospitality and Leisure, Engineering, Non-Governmental Organisations (NGOs) to mention a few and this is so because essentially every business activity undertaken involves administration and innovation. Students who graduate with MSc in Business Administration and Innovation will be trained to handle and discharge responsibilities in any organization, be it profit or non-profit.

Components of the Programme

a.Core Course(s)

This part of the table provides the core courses to be offered by all registered students in semesters one and two in the first year, regardless of their specializations.

COURSE STRUCTURE