Introduction
The Department was established in 1993 and it started with the Higher National Diploma in Marketing. This was in line with the Government of Ghana’s Educational Reform Programme which sought to transform the existing Polytechnics into fully fledged tertiary institutions.
The HND programme is designed to offer an opportunity to students to acquire knowledge and skills in marketing in order to contribute meaningfully and purposefully to the realization of objectives of organizations and the community at large.
AIMS AND OBJECTIVES
The aims of the programme
The main aim of this programme is to provide an opportunity for students to acquire abilities and skills in Marketing and to apply them for the solution of problems within the marketing environment.
The programme aims to achieve the following:
• To equip students with the key marketing theories and practices for application in various marketing set-ups.
• To provide students with the skills and knowledge necessary for evaluating and integrating brand propositions
• To inculcate into students, the skills of innovation and its management in marketing.
• To build the capabilities and skills of students in marketing innovations in contemporary marketing delivery.
The objectives of the programme
Upon completion of this programme, students or learners will have:
• Developed an understanding of the role of Marketing within the business environment.
• Gained critical thinking and decision-making skills that can be applied in the field of Marketing.
• Acquired practical skills required for modern marketing practitioner including preparing marketing plan, writing marketing reports and proposals.
• Obtained the ability to work independently and in teams to meet specific objectives.
• Developed the competencies of students in designing and delivering innovative and market driven strategies that will meet the development aspiration of society.
• Acquired the marketing research capabilities of students that will be highly needed for innovations in marketing management.
• Students’ admission, progression and progression.
ENTRY REQUIREMENT FOR ADMISSION OF STUDENTS
a. WASSCE Holders
Six (6) Passes (A1 – D7) in all subjects, including English, Mathematics, Integrate Science, or Social Studies plus a minimum of three (3) credit passes in the elective subjects.
b. SSSCE Holders
Six (6) Passes (A –D) in all subjects, including English, Mathematics, Integrate Science, or Social Studies plus any three (3) elective subjects.
c. GBCE Holders
Six passes (A-D) in English, Business Mathematics, Core Science, Social Studies plus two (2) Elective passes.
d. DBS Holders
Four (4) SSCE/WASSCE credits including English Language and Mathematics plus 3 passes in any DBS subjects
e. Professional Qualification
All professional qualifications would be referred to NAB for establishment of their equivalences to determine their eligibility for admission.
f. Mature Application
i. Must be 25 years old with any legitimate documentary proof which is at least five (5) years old at the time of application.
ii. Must have two (2) years’ professional experience (A letter from employer is required).
iii. Must pass a written examination or show proof of two (2) credit passes in English language and Mathematics in WASSCE or any other nationally recognized standard high school level examinations.
EMPLOYMENT PROSPECTS OF GRADUATES
Sectors that could employ graduates
Sectors that employ graduates include Banking, insurance, Manufacturing, the Media, Health, Public, Security Services etc.
Sectors that employ graduates
Banking, insurance, Manufacturing, the Media, Health, Public, Security
LIST OF COURSES FOR THE PROGRAMME (SEMESTER BY SEMESTER)
LEVEL 100-SEMESTER ONE
Course Code |
Course Title | Credit | ||
T | P | C | ||
CLT 101 | Computer Literacy I | 1 | 2 | 2 |
COS 101 | Communication Skills I | 2 | 0 | 2 |
MKD 107 | Quantitative Studies I | 2 | 0 | 2 |
MKD109 | Marketing Environment I | 3 | 0 | 3 |
MKD 105 | Economics I | 3 | 0 | 3 |
MKD 103 | Customer Communication in Marketing I | 3 | 0 | 3 |
MKD 101 | Fundamentals of Marketing I | 3 | 0 | 3 |
Total | 17 | 2 | 18 | |
LEVEL 100-SEMESTER TWO
Course Code |
Course Title | Credit | ||
T | P | C | ||
CLT 102 | Computer Literacy II | 1 | 2 | 2 |
COS 102 | Communication Skills II | 2 | 0 | 2 |
MKD 108 | Quantitative Studies II | 2 | 0 | 2 |
MKD110 | Marketing Environment II | 3 | 0 | 3 |
MKD 106 | Economics II | 3 | 0 | 3 |
MKD 104 | Customer Communication in Marketing II | 3 | 0 | 3 |
MKD 102 | Fundamentals of Marketing II | 3 | 0 | 3 |
AFS 100 | African Studies | 2 | 0 | 2 |
Total | 19 | 2 | 20 | |
LEVEL 200-SEMESTER ONE
Course Code |
Course Title | Credit | ||
T | P | C | ||
EPT 201 | Entrepreneurship I | 2 | 0 | 2 |
MKD 209 | Management Info. Mkt. Decision I | 3 | 0 | 3 |
MKD 213 | Management For Marketing I | 3 | 0 | 3 |
MKD 211 | Marketing Customer Interface | 3 | 0 | 3 |
MKD 207 | Behavioural Aspects of Marketing | 3 | 0 | 3 |
MKD205 | Business Law I | 2 | 0 | 2 |
MKD201 | Financial Aspects of Marketing I | 2 | 0 | 2 |
MKD203 | Marketing Operations I | 3 | 0 | 3 |
|
| 21 | 0 | 21 |
LEVEL 200-SEMESTER TWO
Course Code |
Course Title | Credit | ||
T | P | C | ||
EPT 202 | Entrepreneurship II | 2 | 0 | 2 |
MKD 210 | Management Information Marketing Decision II | 3 | 0 | 3 |
MKD214 | Management for Marketing II | 3 | 0 | 3 |
MKD 212 | Marketing Customer Interface II | 3 | 0 | 3 |
MKD 208 | Behavioural Aspects of Marketing II | 3 | 0 | 3 |
MKD206 | Business Law II | 2 | 0 | 2 |
MKD202 | Financial Aspects of Marketing II | 2 | 0 | 2 |
MKD204 | Marketing Operations II | 3 | 0 | 3 |
MATH 236 | Research Methodology | 2 | 0 | 2 |
|
| 21 | 0 | 21 |
LEVEL 300-SEMESTER ONE
Course Code |
Course Title | Credit | ||
T | P | C | ||
MKD305 | Marketing Communication I | 3 | 0 | 3 |
MKD 311 | Marketing Management I | 3 | 0 | 3 |
MKD 303 | International Marketing I | 3 | 0 | 3 |
MKD301 | Marketing Planning &Control I | 3 | 0 | 3 |
MKD307 | Project Management I | 3 | 0 | 3 |
MKD 309 | Selling And Sales Management I | 3 | 0 | 3 |
MKD | Industrial Attachment | 2 | 0 | 2 |
LEVEL 300-SEMESTER TWO
Course Code |
Course Title | Credit | ||
T | P | C | ||
MKD306 | Marketing Communication II | 3 | 0 | 3 |
MKD 312 | Marketing Management II | 3 | 0 | 3 |
MKD 304 | International Marketing II | 3 | 0 | 3 |
MKD302 | Marketing Planning &Control II | 3 | 0 | 3 |
MKD308 | Project Management II | 3 | 0 | 3 |
MKD 310 | Project Work | 3 | 0 | 3 |