Dr. Owusu Alfred

Staff Grade: 
  • PhD (Marketing) Business School of Costa Rica, Costa Rica
  • Masters of Business Administration (MBA): University of East London UK.
  • BBA Business Administration (Marketing option) – University of East London
  • Professional Diploma in Marketing- Chartered Institute of Marketing (CIM), UK
  • Advance Certificate in Marketing- Chartered Institute of Marketing (CIM), UK
  • Certificate in Marketing- Chartered Institute of Marketing (CIM), UK
Brief Bio: 

Dr. Owusu is a Senior lecturer and Head of Department of Marketing at Kumasi Technical University School of Business with 7 years of teaching experience at the University level. He had his PhD at Business school, University of Costa Rica, Costa Rica in January 2013 and a Master of Business Administration (MBA, International Business Option) at the University Of East London Business School from 2004 to 2006.

Dr. Owusu serves in the governance structure of the Kumasi Technical University. He is a member of the Academic Board of the University and a Board member of the School of Business. As part of his extension works, He is an External moderator for the Koforidua Technical University (Marketing department), Takoradi Technical University, (Marketing department) and Sunyani Technical University among others. In addition to the above, Dr.Owusu consultant in the marketing industry where he has consulted for some private companies.


Professional Membership: 
Chartered Institute of Marketing CIM (UK)
Teaching Areas: 
  • Marketing
  • Human Resource Management
  • Entrepreneurship
  • Business communication
Conferences Attended: 
  • 10th Annual London Business Research Conference 10-11, August, 2015 Venue: imperial College, London, UK: Factors Influencing Real Estat Agents Selection. A survey of real estate customers in Kumasi metropolis, Ghana.
  1. Owusu A. Influence of Information Technology Infrastructure on Marketing Effectiveness of banks operation in Ghana .International Journal of Academic Research and Reflection Vol. 5 No2.  March 2017 page 22-29
  2. Owusu A. Marketing communications process on the pharmaceutical market in Ghana International Journal of Academic Research in Business and Social Sciences Vol. 7, No.2 Feb 2017, pp 256-273.
  3. Owusu. A. Service quality and customer satisfaction: a comparative study of the Ghanaian  Public vs. Private bank. European journal of Research in Social Sciences. January 2017, vol. 5 No.1, pp 29-50
  4. Owusu. A and A. Francis issue (5) 17-30 Effects of Poor Supervision on the  sustainability of Micro-Financial Instutions in Ghana (A Focus on Nkoranza Municipality in the Brong Ahafo Region) Advances in Sciences and Humanities .October 2016, vol.2,pp 18-30
  5. Owusu. A and A. Francis Merger and Acquisition in Ghana revenue authority, Human    resource issues involved. Journal of Human Resource Management. February 2017Vol.5, No1, pp 19-31
  6. Owusu. A Significant Effect of Word of Mouth (WOM) on the Attitude of Potential Consumers. International Journal of Economic Behaviour and Organization. December. 2016, Vol 4. Issue 6, pp 59-63
  7. Owusu. A and Owusu E. E. Challenges and Opportunities of Rural Marketing in Ghana. International Journal of Information, Business and Management. August 2016, vol. 8 no.4, 20016 pp 126-129
  8. Owusu A, A. Badu, .N.O Mensah. Factors Influencing Real Estate Agents Selection. A survey of real estate customers in Kumasi metropolis, Ghana.    Journal of Investment and Management. August 10, 2015, Vol.4 (2) pp 68-72 Poku. A Julia. and Owusu A. Energizing entrepreneurial spirit among  Ghanaian Workforce. International Journal of Computer Applications, volume 136-     No3, Feb, 2016, pp 39-41
  9. Owusu A, A. Badu, A. M. Musa .Green marketing impact on Ghanaian customer Satisfaction and Environmental safety.  European Journal of Business, Economics and Accountancy Vol. 4, No. 2, April, 2016, pp 86-91
  10. Owusu A, N.O.Mensah and A. K. Badu. Positive contributions of globalization on developing countries. A focus on Ghanaian employees. International journal of information, business and management.  Vol.8 No.3, August, 2016 pp 226-238
  11. Asiamah Y, Owusu .A, Nimsaah W.K, Owusu S. The Relationship between Personality Traits and Sales Force Performance: A Case Study of Eden Micro Finance. British Journal of Economics, Finance and Management Sciences May 2014, Vol.9 (1)      
  12. Owusu .A, J.A Poku and W.K Nimsah.  Ghana’s unemployment  situation: The role of the informal sector in combating the menace. International Journal of Computer application. Accepted for Publication. March 2014        
  13. Owusu A, A. Amoako. Effects of rural Migration on urban dwelling in Ghana. Journal of Excellence, Leadership & Stewardship. November 2013 vol. 5 no.1
  14. Asiamah. Y, Owusu. A, S. Boakye and S. O Mensah. Effective distribution Management, a pre requisite for retail operations: A case of   Opoku Trading.  European Journal of Business and Innovative Research. September 2013Vol. 1 No pp 28-44
  15. Owusu. A, J.A Poku. News coverage and its impact on the corporate   reputation of organizations in Ghana. European Journal of Business and   Innovative Research. June 2013Vol.1 No. 2 pp 12-28
  16. Owusu A. Influences of Price and Quality on consumer purchases of mobile phone in the Kumasi Metropolis in Ghana, a comparative study.  European Journal of Business and Management. January 2013 Vol 5: No 1
  17. Owusu A. Alleviating rural poverty in Ghana through marketing of tourism sites and protected areas. European Journal of Business and Management. January 2013Vol 5: No 1